As communication techniques evolve and our informational exchange relies heavily on emerging technology, using brochures to spread information to clients seems like an ancient and well-outdated process.
Nevertheless, I took the opportunity this week to research this traditional communication method, and read the “325 Best Brochure Design Inspirations 2011” to see if pamphlets and brochures still provide real benefits to companies who incorporate them into their organizational media tactics.
Even before my research, I admit that I was quick to assume that these publications were far from beneficial, but what I soon discovered impressed me. Brochures, like electronic media and online newsletters, are also adapting to a changing environment.
Companies are now using E-brochures, which are electronic brochures, to combine new technology with a conventional twist. Instead of eliminating printed brochures all together, companies use the Internet to reach and engage a larger audience. Where traditional brochures seem like a thing of the past, E-brochures are new and creative way to inform potential customers with what your company has to offer.
Despite their rising popularity, I also found several examples in this article that successfully used printed brochures to grab my attention. Many of these brochures used newer physical layouts, a creative use of white space and simple headlines to convey key messages. The physical brochures also used bullets and subheads to keep their messages simple, because a non-creative brochure can annoy and actually push away potential consumers.
After reading this article, I gained respect for companies who have found creative ways to effectively use brochures, and I now believe that brochures, both physical and Internet based, are a vital and important way for companies to inform consumers. Although I think there are many other methods to exchange information, harnessing a variety of tactics is much more beneficial than limiting yourself to just a few.
Check out my favorite brochure here, and see what you think.