Tweeting at a live event is a social media opportunity unlike anything I’ve tried before. Typically when I send tweets to my followers, I write a simple 140-character text that contains information I find interesting in my own life, and hope that others will take a moment to read and digest my thoughts.
On Tuesday, I attended a Columbus Blue Jackets hockey game at Nationwide Arena, and used this venue to participate in a live tweeting event. During this event, I joined an online live-tweeting chat room that was created and facilitated by the Blue Jackets public relations team.
In this chat room, I communicated with Columbus Blue Jacket fans, athletes and staff as I sat in my seat and watched the Blue Jackets take on the Phoenix Coyotes. Unlike sending normal messages into the Twitter universe, I actually had a topic specific to the coverage I was watching, and I felt others were actually reading my tweets. When I finally received recognition for my well-designed tweets, I quickly became addicted.
Members of the chat room were actually taking time to read and respond to my comments, and I quickly gained several followers who were happy to provide feedback and their own insights. This live tweeting session brought me closer to the Blue Jackets organization and community, and further strengthened my passion for social media and hockey.
I strongly encourage others, like myself, to go out and try tweeting a live event or join a Tweetchat. These events not only provide an opportunity to connect with others who are passionate about similar topics, but they can also generate interest with those who have no idea that these opportunities are available. Nevertheless, as social media and Twitter become more popular, organizations like the Columbus Blue Jackets will continue creating social media opportunities to get feedback from fans.
If you have ever felt like nobody reads your tweets, or you just want to chat with others who share similar interests, join a live tweeting chat room or tweet at a live event. If you remain consistent, others will begin to respond, and your messages will be heard. Remember, consistency is key.
~M
You can check out my live tweeting transcript from the Blue Jackets game here.
